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While sometimes used interchangeably , content writing, editorial writing, and sales writing represent separate disciplines, each with its particular goal . Content writing is the broadest term, encompassing all created to attract an audience online – including blog posts and social media updates to eBooks and video scripts. Article writing, conversely, generally focuses on presenting informative content, often in publications, journals , or websites with a focus on news . Think long-form narratives. Finally, copy writing is exclusively geared towards conversions; its main objective is to motivate readers to perform a defined action, such as submitting a purchase or registering for a newsletter.
- Content writing: Engages an audience virtually.
- Feature writing: Delivers detailed content.
- Promotional writing: Encourages action.
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